Metra Computer Group acquires a stake in leading DellEMC Value Added Distributor.
November 5, 2017

Announcing Important Channel News Alert



Metra Computer Group acquires a stake in leading DellEMC Value Added Distributor.





Dubai, United Arab Emirates — October 31, 2017— Metra Computer Group. (METRA) today announced that it acquired shares and entered into a strategic financing agreement with StorIT Distribution, the region’s leading value-added distributor for DellEMC and other major technology vendors in the UAE.

This partnership is an excellent addition to Metra Computer´s expanding value-added distribution portfolio and showcases greater commitment for DellEMC channel ecosystem.

“We are excited to drive business jointly and deliver value added services for channel partners, enabling them to get ready for digital transformation by focusing on DellEMC solutions portfolio. We are anticipating tremendous growth translating into $50M to our topline next year”, Vice President Mohamed Eissa said.

StorIT brings some remarkable value-added opportunities for Metra partner community in the region. Partners can now leverage offering across the widespread range of solutions and vendor´s portfolio for converged infrastructure, cloud computing, virtualization, business continuity and disaster recovery, high performance computing, archiving, data analytics and data center solutions for Enterprise and SMB markets.


“This partnership presents extraordinary opportunities to drive our ambitious growth plans and simultaneously add immense value to our reseller channel and vendor relationships. We plan to leverage on our impressive combined legacy and unique strengths to remain ahead of the curve.” said Suren Vedantham, Managing Director - StorIT Distribution.


StorIT will continue its operations as a Value-Added Distributor, the company will be able to provide an even greater breadth of services and solutions to partners and customers to help them realize the promise of digital transformation across numerous technology segments.

This strategic partnership is beneficial for both organizations to enhance their market position by combining the strengths and unique value propositions from PC to Cloud, giving partners the benefit of being able to select wide range of technology solution that best meets their customer needs. Thus establishing a much broader reseller base to grow DellEMC business.


Metra is the leading distributor in Middle East building the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution. Since 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry. We support operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.


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